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A VR film company founded by Hugo Paice.

The company was founded to create educational science films and virtual reality for public education.


An ex art student, animation film director/producer and entrepreneur.

Hugo studied Sculpture at Kingston University where he specialised in installation work, combining computer sculpture and film. Inspired by the chaos theory and using morphogenesis and fractal geometry as a design principle he would ‘grow’ a piece of sculpture in the computer in an attempt to emulate the elegant mathematics, or art of nature.

After this, as well as bumming around Asia, swimming, diving and surfing, Hugo founded a company called Random42, which specialises in providing animated scientific communication films to the pharmaceutical industry. This entails illustrating how the human body works at the cellular and sub cellular levels. Random42 has grown into an international success story and is the global number one in its field.

While continuing to have an active role as a director at Random42, Hugo founded Project X Films as a platform for creating public science education films.